Administrators TimeTexas Posted August 25, 2022 Administrators Share Posted August 25, 2022 As a Moser Pioneer owner, and a huge fan of Moser in general, I always look forward to their new announcements with anticipation. It seems though, that Moser is generally moving up market and out of my price range. There's been nothing new announced on the Pioneer or Venture lines in over a year. The only announcement regarding the Endeavour was the release of the Lime Green Grand Feu enamel dial which raised the price of the Endeavour by $5k. They just discontinued their "affordable" Streamliner model, while releasing two others in the $60k range. Nothing new with the Heritage in a couple years either. I certainly understand Moser wanting to move upmarket. They have the technical chops to do it and the Meylan family running things. And I also know they consider the long-term value of their watches for collectors - so they limit production of models/colors. That said, they really seem to be ignoring the lower end of their range. With the added value provided at around the same price point as a secondary market Submariner (at least as of 6 months ago), it seems like an emphasis on the less expensive models would have paid off with an expanded customer base, some of whom would then potentially be future customers for the higher end pieces. Far from me to question the strategic decisions, but maybe someone else has some insight into the strategy. Or maybe I'm missing something. With current general market conditions worldwide, is focusing on higher end pieces the best strategy? Are the people in the market for a $50k+ watch still more likely to purchase a watch than the people at the lower end of the range? Quote Link to comment Share on other sites More sharing options...
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.