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https://escapementmagazine.com/articles/zeitwinkel-273-saphir-fume-watch-review/

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While a high percentage of the retail price demanded for most watches relates to marketing expenditure, Zeitwinkel has always chosen to allocate most of its resources to product development and improving its manufacturing capability. Moreover, by eschewing advertising and public relations activity, the small company from Saint-Imier has imparted palpable value to its products and notably avoids sales-led hype.

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