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If you don't follow @kingflum on IG and on his blog at https://www.screwdowncrown.com/ you absolutely should. Fantastic insight and perspective as well as being very well written and thought provoking. He's also funny as hell. The article is here: https://www.screwdowncrown.com/p/sdc-weekly-17 The article discusses the Akrivia collaboration with LVMH is a great look at the behind the scenes thought process, primarily from the perspective of LV. Here's the main takeaway from the article: I tend to agree that this is a big first step in the overall plan to move from a fashion brand to high-end, haute horology. I also tend to agree with his summation this is bigger for LV than Akrivia but this will be an enormous boon to Rexhep Rexhepi as well. But I think this is also going to mean an incredible increase in interest in the high-end independent haute horology watch industry. It will change the face of the independent industry because no single independent haute horology brand can handle the influx of interest that will be gained from this. No 20 brands will be able to handle the demand. The industry won't be able to handle it and I believe this will filter down to many other brands such as Moritz Grossman, Gronefeld, Czapek, Moser, Laurent Ferrier, etc. These brands that are virtually unknown outside of watch circles but are widely considered some of the best watchmakers in the world. And quantities dictate that demand will have to go somewhere and that will be an enormous boon for the watchmakers, and likely a cause of concern for collectors who may begin to find it increasingly difficult to procure timepieces. More on this soon, but I'm definitely interested in your thoughts. But first, go read the article at Screw Down Crown and support one of the best blogs out there - well worth the nominal cost.