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It might be just me and it could be that my MadMen heart speaking a bit too loud, but there's no such thing as bad attention... In most cases, all these independent brands are struggling for attention and even more to sell their pieces so help is welcomed..;) It's easy to look at the successtories now, but does anybody maybe remember that Grönefeld wasn't able to sell their first 10 watches and were about to fold it all up? LV is making a serious move into haute horology and that actually goes for all of like Bvlgari and Hermes as well but that's not necessarily a bad thing I'd dare to say as the market will decide what's hype and what's worth our penny... As far as I see it, more eyeballs toward 'indie' watchmaking is more than welcome and most creators that I know here are very happy with it as well: www.louisvuittonwatchprize.com